Every business wants to be successful – it’s a fact.
Often, one of the keys to success is sponsoring a sports team. Here are the reasons why this is a good strategy:
- Brand exposure to a large audience
- Improved brand reputation
- Cash boosts from merchandise sales and licensing
However, sponsoring a sports team can’t be achieved overnight. It requires careful market research and collaboration before finding the right team for you, whether it’s a local basketball team or a regional football team.
Additionally, sports sponsorship isn’t suitable for every business. Instead, it’s only right for certain types of businesses – and this guide is going to explain which specific ones.
Let’s take a look.
Table of Contents
Betting Companies
Betting companies – such as Odds Shark – are very popular choices when it comes to sports sponsorship companies.
For example, when you watch a football game (whether it’s in Europe or America), you will notice that a lot of the teams have betting company logos on their squad shirts.
In fact, in the Premier League (England’s biggest football league), a total of 8 clubs display gambling firms on their shirts, which shows just how popular they are.
Therefore, most sports teams are actively searching for betting sponsors, as it’s a lucrative avenue for them to follow. So, if you’re a betting company that’s looking to sponsor a sports team, you’ve got a great chance of finding one over the coming year.
Travel Agents
If you’re a travel agent, then sponsoring a sports team is also a recommended venture to try.
Travel is a big part of football – just ask Emirates. They sponsor multiple teams, from Arsenal to Real Madrid.
In addition to this, they are sponsor a lot of rugby teams and organizations, such as the Rugby World Cup. The Rugby World Cup gains millions of viewers when it takes place, which allows Emirates to get plenty of exposure.
Energy Drink Brands
Energy drinks are extremely popular around the world. As a result of this, they’ve naturally become a part of the sports industry.
From Red Bull to Coke, you will see tons of drinks get advertised at games – and not just on the shirts. Energy drink brands are often shown on advertising displays and other branding materials, which is why they sell in such high numbers at sporting events.
So, if you’re an energy drink company – or a company that provides performance-enhancing products – then it’s definitely worth venturing into sports sponsorship deals. Some teams will be against having energy drinks on their shirts, but some will happily for a partnership with you.
Healthcare Providers
Lastly, healthcare providers.
Over the past couple of years, healthcare has become more important than ever. Sports fans are very conscious of their own health and different health-related resources at their disposal, which is why it’s a good idea to try and find a sponsorship deal to promote your brand.
Conclusion
In conclusion, if you fall under any of the above-mentioned categories, then you have a great shot at finding a sponsorship deal with a sports team. Remember to conduct thorough market research and consider sponsoring teams overseas if there are no domestic opportunities for you.
