Your website’s placement and ranking on Google’s search results can help you to attract more customers. The higher your site appears when people make searches relative to your niche, the more likely that searchers will be to click through and explore your website. And, the more traffic you receive, the more leads you will generate. It’s fair to say then, that having good web page placement can make all the difference.
This post will explore this topic in more detail, explaining all of the benefits of increasing your site’s ranking through SEO.
Table of Contents
What Is SEO?
SEO stands for search engine optimization. If you want to increase your site’s ranking on the major search engines, then SEO is how you’ll do it. It is the process of manipulating search engine algorithms to increase a site’s position. In the words of SEO specialists from Search Logistics, employing an SEO agency to handle your site’s marketing can increase traffic by 14x. As mentioned in this post’s introduction, more traffic means more leads. The reason that it’s best to hire an agency to handle your site’s SEO is that it’s a highly technical area of marketing. Without experience, there’s no way that you’ll be able to do it yourself.
More Credibility
When your site appears at the top of Google’s search results, it will appear more credible. Most internet users don’t understand SEO. All they do is make searches and click whatever comes up first. The reason that they click what comes up first is that psychologically, they think that whatever site appears at the top has to be the best. Appearing more credible will improve your sales and lead conversion.
Higher Traffic
As mentioned in the previous section, when your site appears higher up on Google’s search listings, your site appears a lot more credible. Because your site has more credibility in the eyes of consumers, they will be more willing to do business with you. However, before they consider doing business with you they’ll first want to check your website out. If your site is one of the first websites that they see when they make searches, consumers will probably click on your page first. More clicks mean more traffic. However, you also need to make sure that your site is optimized for conversion, otherwise, your site’s traffic won’t mean anything.
Very Affordable
SEO is a very affordable form of marketing. SEO agencies are usually willing to arrange payment plans too if you can’t afford to pay for their services outright. A lot of businesses try to cut costs even further by managing their own SEO, but this is not advised. Trying to manage your site’s SEO yourself, while possible, can be very challenging, and can take up a lot of your time. Outsourcing your SEO needs means that you can focus your time on more important things, like increasing sales and lead conversion.
Content Marketing
Content marketing is a highly effective form of marketing, that involves writing out and creating content, usually with the aim of making you seem like an authority in your niche. SEO and content marketing work together very well. Unfortunately, like SEO, content marketing can be very confusing. A lot of business owners struggle with it because they aren’t talented writers or don’t know the basics of keyword insertion. If this is the case for you, then you can hire a professional content writer to manage all of your site’s content for you. They can also post content elsewhere, on sites like Quora.
Competitive Advantage
When you appear higher in search listings, you have a competitive advantage over other businesses in your niche. As mentioned already, consumers are more likely to click through and check out the first few sites that they see when they make a Google search. If you appear higher than your industry competition, then you are going to get more clicks than them. If you then optimize your site for conversion, you can convert those visitors into customers, which will in turn help you to command a bigger share of the market. As a business owner, you should always be looking for ways to get a competitive advantage over rival businesses.
Website Usability
When your site is optimized for SEO, it’s going to be a lot easier to use. The reason for this is that Google and other search engines won’t rank websites that aren’t straightforward to use highly. You will also need to make sure that your site is optimized for mobile use. If mobile users aren’t able to use your site, then you won’t rank highly, and you will also alienate a large percentage of your site’s visitors. A lot of people use their mobile devices to make searches nowadays.
Measurable Results
An SEO agency will be able to keep track of your site’s traffic. You can also keep track of it, in addition to tracking how many visitors you convert. This information can be used to improve your site’s marketing, identify trends, and also be used for audit. You can use these insights to improve your site’s performance, too. Make sure that you ask the SEO agency that you hire to regularly send you performance and result updates. You should also share any analytics that you have gotten from your site with them, too. Sharing information with them will make their marketing efforts much simpler.
Builds Reputation
If you want to run a successful business, then you need to try and build its reputation. Having a highly ranked site is one very effective way of doing this. As mentioned earlier, when your site is ranked highly, you have more credibility. In addition to having more credibility, you will also get recognized by consumers and searchers who are loyal to other businesses and don’t actually shop with you. When they make searches, they too will see your site. They will remember your site’s name which builds your reputation up.
Good web page placement can make a lot of difference. In fact, it can transform your business into a success. If you want to increase your site’s ranking on the major search listings, then you need to work with an SEO agency. Try to find one that’s well-reviewed, respected, and experienced.
