Im sure we can all agree that TikTok has taken over when it comes to social mediaplatforms. Since it started in 2016, it has grown massively, with over 1 billion active users! When it comes to utilising social media in your advertising strategy, it is one of the most effective platforms. However, you might need to figure out where to start since TikTok is such a huge app. I’m going to let you in on the most simple and easy TikTok for any business so you can grow your audience.
First things first when it comes to any content creation is to know your audience. What sort of people do you want to target, and what tone of voice do you want to use when creating your TikTok; casual, informative, friendly etc…. Once all these things have been established, it will be easier for you to make more specific videos that will attract your particular audience and increase those numbers.
The biggest tip I could offer you is to follow the trending hashtags – see TikTok as an assistant, and it will suggest songs, topics and sounds that are popular right now and what most people are currently watching. For example, there’s almost always a sound trending which you can do a lip sync with – 9 times out of 10, it will be a sound you recognise, often from a famous film or tv series. This type of video
is relatively easy to nail and very popular – you can use the sound and make it relevant towards your business. There are thousands of examples you can find and take inspiration from, so you’ll always be ready for ideas; just be creative. There are also many TikTok advertising agencies who are more than happy to give you a hand with running your TikTok. If your business is on more of the casual side, then something else that’s usually always trending is a new dance to the most recent viral song. If you are into including something of the sort, then the extent of how difficult you want the dance to be is entirely up to you. You’ll find that many of them are just small actions that are achievable at anyone’s level. It also allows people to recreate the dance, which, of course, is excellent exposure to your brand and can create a sense of community amongst your audience. Just remember to stay natural and come across comfortable in your videos, so people enjoy your content and are more likely to watch more.
Keeping it simple, another idea I have to share with you is to show your product in use. If you have the chance, prioritise demonstrating your product, rather than just talking about it. It will be easier to sell your product’s functionality and quality if you can demonstrate it in use. Don’t merely advertise your goods to get more attention; give it some urgency and drama. Here are some excellent TikTok suggestions for businesses to use:
● Humanise your product, think of something it would say if it were alive – any
phrases or metaphors which are quite comedic or entertaining.
● Show your product in action i.e. a crash test or a before and after
● Think of a unique way to sell your product that will create drive.
Remember the hashtags.
This is quite a fun idea that you can do pretty much whenever and that’s showing the behind-the-scenes of your product or service. If you own a restaurant, do a visually creative video of you making your favourite dish, making it look as delicious as possible – the majority of us love food, especially food that looks extra tasty! Another fun way to incorporate the behind-the-scenes into your videos is to do some ‘ASMR’. Which is making a satisfying sound which will send those tingles over your body – you know the one, well, using a beauty product, for example, you can make the sound of the bottle pumping out the moisturiser or serum. This has become quite popular recently, and people seem to love it, so maybe it’s worth a try.
I hope you now feel more inspired to give Tiktok a go. Just remember it doesn’t have to be super complicated; you can keep it as straightforward as you’d like. As long as you’re creative, targeting the correct audience and keeping in your tone of voice, you should be able to create something worth watching.