Are you keen to ramp up product sales with video marketing? Increasing sales and keeping buyers engaged are vital for the survival of any business. But it has often been seen that old-school sales techniques don’t work as advertised. With the world rapidly adapting to new technologies, it is time you take your sales game a step further. Given that a vast majority of customers are tech-savvy, they rely on video-based content to know more about the product they are planning to purchase.
A survey has revealed that more than 90% of people come to know about new brands and offerings on YouTube, which is the world’s largest video-sharing portal. Such statistics are the reasons why brands across the world are employing videos to widen the reach of their products and services. If you want to gain a competitive advantage and yield fruitful results faster, consider integrating video marketing into your sales strategy. When executed correctly, video marketing can bring about major improvements in your sales.
Without further delay, let us go over the 5 proven ways to skyrocket sales with the implementation of video marketing.
1. Polish your marketing videos with a web-based video editor
A large percentage of marketers fail to achieve their sales targets simply because they don’t realise the importance of editing videos properly. You should begin your marketing journey by selecting a feature-loaded video editor that will add the final touches to your clips. The best web-based video editors boast a grand selection of templates that can go a long way in making your marketing endeavors invigorating.
What’s more, is that you don’t need any professional skills to edit your sales videos. You must add the right effects and transitions to your clips before releasing the final product. Also, ensure you include clear and evocative CTAs in your videos to create a lasting impression on potential customers.
2. Distribute your videos on popular video sharing platforms
Once you are done polishing your marketing videos, you should distribute them across all major video-sharing platforms like YouTube, Dailymotion, etc. To ensure maximum online visibility, you must enrich your videos with engaging meta descriptions that compel viewers to click on your video’s link. See to it that you incorporate keywords that are relevant to your business and proven to rank well.
It is important to take your time with keyword research to ensure success with SEO strategies. If you have an official brand website, you should include your marketing videos on the homepage of your site as well.
3. Tap into the power of social media
It is a well-known fact that social media sites get millions of active monthly users and the credit goes to the widespread availability of high-speed internet. Start by sharing your marketing videos on popular social media websites. Keep an eye on important metrics like the total number of likes, shares, and post reach as this data will determine customer engagement, and help you tweak your marketing video posts accordingly. Make sure you respond to comments on videos to keep the audience interaction levels intact.
Go live on Facebook once in a while to bond with followers who might end up becoming your lifelong customers. Sharing content on Instagram stories is another great marketing and sales tactic that can give your brand much-needed exposure. Since Instagram stories appear on everyone’s feed, they will pretty much catch the attention of all your followers.
In case your marketing content goes viral, your stories will show up on Instagram’s search page where they will be viewed by people who are not your followers as well.
4. Circulate your videos via email
While email marketing may seem like an old-school tactic, this tried-and-tested sales technique can work wonders for getting you in touch with prospective customers. To find their emails, simply dig into your subscription list. Once you have enough email addresses at your disposal, just write a catchy email and share the link of your video at the end.
If you feel the recipients might never click on the link, you can embed the video into the email to ensure a better response. Circulating videos via email will not only minimise the number of unsubscribes but will also boost leads and conversions.
5. Optimise your marketing videos for all types of smartphones
There was a time when people used to consume video content on their computers and laptops. But things have changed significantly due to smartphones, which are owned by everyone nowadays. For your marketing campaign to be successful, your videos must boast seamless compatibility across devices.
The whole purpose of sharing your videos online will be defeated if they are not mobile-optimised. Mobile-friendly marketing videos will allow you to reach out to a larger audience. So, choose a widely supported file format and optimise your videos in a way that they load quickly on all types of tablets and smartphones.
We live in a customer-centric era where a large percentage of buyers are on the lookout for a seamless brand experience. With swaths of new businesses emerging on a daily basis, brands looking to outshine competition must focus on modernising their approach to sales. This is where video marketing can work miracles for upgrading your sales process. Since the number of people consuming online video content is steadily rising, brands raring to improve sales have an outstanding opportunity at hand.
Surprising as it may sound, videos have helped 81% of marketers increase sales to date. No matter what industry your business serves, well-edited marketing videos are sure to uplift your brand’s online presence. Apart from popularising your brand, video marketing can help generate leads and attract potential buyers in less time. So, make sure you employ a cloud-based video editing tool to fuel your marketing efforts for gaining an edge over top brands.