SEO is a particularly effective form of marketing channel for almost all kinds of businesses. So, how can it work for enterprise Saas companies? Is SEO the right kind of marketing channel for these companies? Is it still worth it to invest in SEO in 2021? Finally, what exactly entails performing SEO for enterprise Saas companies?
These are all valid questions and ones that you ought to know the answer to. Luckily, for you we are here to let you in on all that you need to know about SEO for enterprise Saas companies.
Enterprise SaaS SEO: What is it and how is it different from traditional SEO?
Is it worth investing in today, in 2021? What types of ROI can you expect?
How do you employ enterprise SaaS SEO techniques? And what kind of things do you need to know about it?
Let us get started on these common queries.
Enterprise SaaS SEO: What does it entail?
When you think about the kind of work that needs to be done, this type of SEO is not that different from the more conventional forms of SEO. It has four main components to it, often described as the four main pillars. These are:
Strategy Performing proper keyword research and using the results of that research to find keywords that you can rank for
Speed Optimization Ensures that the pages of your website have been optimized per the rules of Google best practices.
Content Creation Making sure that the content you produce is of proper quality and is SEO optimized.
Building links This involves things like trying to establish backlinks completely organically, or maybe using direct outreach, guest posting, and a few more things. When it comes to strategy, however, enterprise SaaS SEO is a bit different.
Just to get started, the amount of search volume that you will be dealing with, will be noticeably lower. One thing that you will quickly find is that most of the software tools for enterprise SEO, have significantly low search volumes. This is especially true when compared to B2C keywords.
This is not that abnormal if you really think about it. There will always be fewer people who will be on the lookout for enterprise software. The more exciting thing is the fact that you will be potentially able to earn a whole lot more from a single lead that has been brought about by SEO. In a lot of cases, if you are able to land even a single client every month, you will see a drastic increase in your ROI that you derive from your spending on SEO.
Also, you should be able to see that there is far less competition in this form of SaaS SEO as well. If you ever talk to a person properly trained in SEO and someone who has been doing it, they will tell you that when it comes to enterprise SaaS SEO, there are many different niches where there is no competition with regards to SEO at all.
The main reasons behind this are:
SEO is, typically, not the easiest thing to learn. It may seem easy in theory but it really is an entire different ball game when we talk about practice. This is why a lot of companies fail when they attempt to perform in-house SEO without people who are experienced in it. A lot of these enterprise companies simply do not understand SEO. This is the main reason why they avoid it completely.
Enterprise SaaS SEO: Is it worth investing in?
Just so long as there is any sort of search volume for keywords being used to look up businesses, well till then, the answer is a simple, clear and loud “yes.”
For the sake of understanding, let us imagine a hypothetical scenario where you happen to be selling software that does enterprise SaaS Business Process Management. The first thing that you would need to do is to go to Google Keyword Planner, and then find the exact search volume of the exact keywords you are working with in your niche.
Just as an example, let us assume that the keywords are the following:
These are all keywords that have direct intent. What this means is that anyone who is looking up these keywords, is also looking for the exact kind of software you are selling.
When you are able to run these particular keywords through a Keyword Planner, you will see that the total monthly search volume for these particular keywords is 13,790.
Let us now take a more pessimistic approach to our imagined scenario. In this scenario, you are able to drive only about 10% of the above mentioned traffic to your website. That will mean about 1379 volumes of traffic every month. Know that this is indeed quite a pessimistic estimate as the top 3 ranked results can get you a lot more than 10% traffic.
Now, let us assume that out of the traffic that visits, you have only 1% conversion rate. That will still equal about 13 new clients per month.
So, as you can see, enterprise SaaS SEO is one of the best methods for these companies to see real improvements in search results, volume and conversion rates.